Media doesn’t just sell products and services. It can also sell values, ideas, lifestyle choices, even political candidates. Media can help raise awareness about environmental issues, or the benefit of exercise and healthy eating. It can communicate to people what’s acceptable and what’s not. Who’s trustworthy and who isn’t. And who’s deserves our attention this week. Media can also reinforce roles and stereotypes. In that way, media has a big influence on our perception of reality. Today, thanks to social media, people like you and me have a voice too. But just remember, there’s still a handful of media creators who control most of the media we consume. Make sure you’re aware of the social and political messages that media is communicating. Hey, be Media Smart.